The marketing impact of exhibitions on sales and engagement

Envision this: a bustling event space brimming with the newest and most innovative goods and services, all showcased for the keen public. That's the essence of an exhibition. But why, you might wonder, should your business venture into the exhibition scene?

The marketing impact of exhibitions on sales and engagement

Envision this: a bustling event space brimming with the newest and most innovative goods and services, all showcased for the keen public. That's the essence of an exhibition. But why, you might wonder, should your business venture into the exhibition scene? Allow me to demystify this for you in a more conversational manner, complete with practical advice on how to accelerate those sales figures, both before and after you've made your mark at an exhibition.

Why venture into exhibitions?

A marketing powerhouse: Picture having a platform where you can exhibit your products or services to individuals who might not even realise they need them yet. Exhibitions are precisely that platform. Plus, it's a golden opportunity to meet both potential and existing customers face-to-face.

PR Opportunities: Consider exhibitions as your marketing weapon. They come packed with their own promotional activities, which means you can save a fortune on advertising expenses while reaching a targeted audience that's already interested in what you have to offer.

The Human Touch

Step away from the screen: In this digital era, it's all too easy to overlook the significance of face-to-face interaction. Exhibitions bring back that personal element, allowing you to build trust and establish new relationships in ways no email could ever achieve.

Learning and selling – A dual advantage

More than just sales: Indeed, making sales is fantastic, but exhibitions offer a rare opportunity to learn as well. Keep an eye on the competition, absorb fresh ideas at seminars, and get a sense of the market's pulse. It's akin to an intensive course in industry trends and competitor analysis.

Practical tips for exhibition success

Before the event:

Tease your attendance: Use social media and email newsletters to generate buzz. Share previews of what you'll be presenting.

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Prearrange meetings: Reach out to key contacts and set up meetings beforehand. It's the perfect occasion to catch up with current clients or warm up prospective leads.

At the event:

Captivating stand design: Your stand is your billboard. Ensure it stands out with striking designs and interactive elements. Consider affordable pop-up displays or invest in a bespoke stand that boldly represents your brand.

Live demonstrations: Nothing draws a crowd like a live demonstration. Exhibit your product in action and allow the audience to witness its value firsthand.

After the event:

Follow-up is crucial: Collected a slew of business cards? Brilliant! Now comes the crucial part. Personalised follow-up emails can transform those casual interactions into concrete sales.

Share your journey: Post-event, share your exhibition experiences on social media and your website. It's an excellent way to continue the dialogue and highlight your involvement in the industry.

Exhibitions are more than just an opportunity to flaunt your latest offerings; they're a unique platform to connect, learn, and expand your business in ways you might not have previously considered.

So, why not take the leap and discover what doors an exhibition can open for your business?

Are you planning your next event? Share with us your experiences in preparation for the big day and tells us what works best for you.

Alternatively, if you’re looking for expert advice, don’t hesitate to book a 1:1 call.

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