Likes and comments don’t matter if you’re not getting any sales.
I’ve seen it from myself.
A couple of months ago, I’ve received a message from one of my old mates who’s living in Brazil. The land of sunshine, beach and much more. I’ve heard his voice after a long long time.
He then asked me if I was in the construction business.
I said to him no. And then he said: “You’ve been posting about bi-fold doors, elegant décor houses and luxurious properties. So, I thought you’ve changed your focus from Marketing to Homebuilding.”
So I’ve told him that I was actually promoting the Homebuilding & Renovating Show. And now I’m helping companies who exhibit in tradeshows with their marketing strategies.
And that conversation carried on for a long time and even generated a spark for future business.
Well, this is the power of social media. Sometimes you post something, and people come to you just because they found your content valuable.
Currently what I’ve seen is that short and useful posts can lead to great results. But first it’s important to:
Set Clear Goals:
It's vital to define clear goals. To increase brand awareness, generate leads, or drive direct sales you need to identify your company objectives. This will help you shape your strategy and measure success effectively. Remember, each goal requires a tailored approach, so be specific, measurable, and time-bound in your targets.
Define Your Target Audience:
To maximise your selling potential, it's crucial to understand your target audience on a deep level. Conduct market research, analyse demographics, and unearth insights into their needs, preferences, and pain points. This knowledge will empower you to craft compelling content and engage with your audience in a way that resonates deeply, fostering trust and driving conversions.
Create Compelling Content:
Content is (still) king in the realm of social media. Craft captivating content that adds value, educates, or entertains your audience. Share engaging posts, striking visuals, and informative videos that showcase your products or services in an authentic and compelling way. Remember, quality trumps quantity, so focus on delivering content that sparks conversation and builds brand affinity.
Embrace Visual Storytelling:
On Facebook and Instagram, visuals speak volumes. Invest in high-quality imagery, videos, and eye-catching graphics that captivate your audience's attention as they scroll through their feeds. Tell your brand's story visually, using aesthetically pleasing and on-brand visuals to evoke emotions and create a lasting impression.
Leverage Facebook and Instagram Advertising:
The advertising capabilities on Facebook and Instagram are unparalleled. Utilize their powerful targeting options to reach your ideal customers. Craft compelling ad campaigns that resonate with your audience, using persuasive copy and captivating visuals. Test and optimize your campaigns to improve performance, and allocate your budget strategically to maximize your return on investment.
Don't let potential customers slip through the cracks. Leverage the power of remarketing to re-engage with users who have shown interest in your brand or products. Implement Facebook Pixel and Instagram Pixel on your website to track user behaviour, and then retarget those users with relevant ads. This tactic can significantly improve your conversion rates and accelerate your sales funnel.
Engage and Build Community:
Social media is a two-way street. Engage with your audience by responding to comments, messages, and reviews promptly. Encourage conversations, ask for feedback, and build a sense of community around your brand. By fostering genuine connections and providing exceptional customer service, you'll cultivate a loyal following that will advocate for your brand and drive repeat business.
Collaborate with Influencers:
Influencer marketing has become a powerful tool for companies to expand their reach and credibility. Identify influencers whose values align with your brand, and collaborate with them to promote your products or services. Harness their influence and engaged audience to amplify your brand message, gain exposure, and drive sales.
Set clear goals, understand your audience, create compelling content, leverage advertising, utilize remarketing, engage with your community, and explore influencer collaborations. Remember, Rome wasn't built in a day, so be patient and iterate based on data and feedback.
As Rand Fishkin emphasizes, success on social media requires a blend of creativity, strategy, and continuous learning. Stay ahead of the curve by staying updated with the latest trends, tools, and algorithm changes. Adapt your approach, experiment with new tactics, and always prioritize providing value to your audience.
If you ever need guidance or have burning questions, don't hesitate to reach out. I'm here to support you on your journey to accelerate growth. Book a 1:1 coaching call to discuss your business goals. (When you book the session, be ready for me to take hundreds of notes of all your business specifics and expect at least 3 detailed emails from me about your Growth plan).