Consumer or Trade shows and events can be powerful tools for generating leads and driving sales, but they can also be expensive and time-consuming if you don’t prepare your audience in advance. That's why it's important to maximize your return on investment by taking steps to accelerate sales before exhibiting at a show. In this blog post, we'll outline some ridiculous easy steps that you can take to do just that.
Step 1: Start early
The key to accelerating sales before exhibiting at a show is to start early. Don't wait until the last minute to begin your marketing efforts. Instead, start promoting your presence at the show weeks or even months in advance. Use social media, email marketing, and other channels to let your audience know that you'll be exhibiting and encourage them to visit your booth. These will lead to an increase of your brand reputation, more repeat sales and will automatically create more buzz through word-of-mouth.
Home (connectmeetings.com) is a Show organiser but I love how they’ve kept it so simple in having a get together pre-event. This not only will give everyone a chance to break the ice with other attendees of the show but also participate with any questions they have. You could also organise a webinar and talk about a product launch that you’re going to exhibit at a show. Or discuss the benefits of partnering with distributors of your products around different regions.
Step 2: Offer incentives
Incentives are a great way to drive traffic to your booth and accelerate sales. Consider offering a special discount or promotion to attendees who visit your booth or make a purchase during the event. You could also offer a prize or giveaway to anyone who provides their contact information or completes a survey
Step 3: Leverage social media
Social media can be a powerful tool for promoting your presence at a trade show or event. Use platforms like LinkedIn, Twitter, and Instagram to share updates about your booth, showcase your products or services, and engage with potential customers. Be sure to use relevant hashtags and tag the event organizers to increase your visibility. Alternatively, invest your time in 1 email to announce your presence at a show. It can be as simple as the below template:
Hi <first name>,
This Spring at <show name> our booth <stand number> will be featuring <new product name / unique booth design features / etc.>. It’s unlike anything we’ve ever done before for a show and we can’t wait for you to see it.
Our booth will also feature:
§ <insert anything you’re giving away for free>
§ <insert any additional promotion that will be available only during the show>
§ Friendly members of our team ready to answer any questions you might have.
To check out <stand number> in person, be sure to register for <show name>! Click here to register now <insert link>.
If you want to check out our past stands to gear up for this year’s show, take a glimpse back in time on our website <insert link>.
Hope to see you there!
Step 4: Invest in pre-show advertising
Another great way to accelerate sales before exhibiting at a show is to invest in pre-show advertising. Consider placing ads in industry publications or websites, or running targeted digital ads to promote your presence at the event. This can help to increase brand awareness and drive traffic to your booth.
Step 5: Follow up with leads
Finally, it's important to follow up with leads after the show is over. Don't wait too long to reach out to potential customers who expressed interest in your products or services. Instead, follow up within a few days to keep the conversation going and close the deal.
In conclusion, accelerating sales before exhibiting at a show doesn't have to be complicated or time-consuming. By following these easy steps, you can maximize your return on investment and make the most of your trade show or event experience. So start early, offer incentives, leverage social media, invest in pre-show advertising, and follow up with leads. Your sales numbers will thank you.
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